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Starting a new business? Here’s what you need to know!

  • Writer: Lamar Rutherford
    Lamar Rutherford
  • Jan 31
  • 2 min read

Updated: Feb 11

A new business comes with challenges, so before you get into it you need to understand certain things described below


Four smiling people in EXIT shirts hold trophies and blue boxes at a polo event backdrop. Bright, sunny mood with floral decor.

Do your research:

Ask yourself, what makes your idea different from other people in the same industry? If your idea isn’t providing a better or cheaper version than what’s the point of it. Analyse your idea and know your competitors, what makes it any different. Do your research in knowing what kind of people you would be dealing with in this industry. Clarify your mind about your idea. Get to know if the industry you are in has the demand in the market before initiating your business.


Have a plan:

Plan everything that’s in your mind, never underestimate the importance of a well organized plan. Be specific with your idea, and plan accordingly. Overview again and again to find if you are deviating from your main objective. Having a well developed plan will act as a light in the end of the tunnel, it will save you time and rescue you from getting into a lot of trouble.


Understand the risk factor:

Starting a new business comes with some level of risk, there’s always a chance that things wouldn’t work out as they were supposed. For this purpose, you need to understand what kind of risks you may come across in this industry. Understanding risks before time can be really beneficial as it will develop your mindset, if any such situations occur in future. Develop a positive attitude towards negative outcomes, tackle them with confidence. Even if you are unable to make them right, always remember what you learnt from them. Develop a positive attitude towards your mistakes, because if you kept lingering on them you wouldn’t be able to go forward.


Two women smile while toasting with mugs, in a cozy room with wooden walls. One wears black, the other a green and blue sweater.

Focus on people:

Even if you consider your idea brilliant, you need to understand what people, who would be your clients, want from you. No matter how perfect your idea is, always have space for modification in them according to your clients. This will make your clients feel important, and they will come back because of your flexible attitude. If you directly say no to a client, they will feel not being entertained by your services, so try to compensate your clients as much as possible but don’t go off your plan.

Consultation:

When you doubt anything, do ask for help from experts. No matter how perfect you consider your idea is, asking someone for an opinion never harms. In fact, sometimes it helps you to see other sides which might have been overlooked. If you want to be sure about something, ask your inner circle, don’t argue with them rather ask questions if you have any, because having an argument will kill the purpose of knowing their perspective.

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Lamar Rutherford is not only a debut fiction author but an accomplished business professional and an avid adventurer. By day,  being an exit consultant, she sells multi-million dollar businesses for owners, helping them figure out the best way to transition out of their business by either selling to an outside party, to a family member, a partner or an employee.

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